When you start your career as a pattern maker in an exclusive wedding fashion house, you learn a lot about women, fashion and fit. When I moved on to product development, creating private label fashion for large retailers, I learned about hosiery as well.
That’s when I saw how the limitations of mass production leave some of us behind, especially plus size women. I set out to fix that.
In the US I found bloggers who told me there was nothing available that fits. In Northern Italy I found Sonsee’s amazing 360 degree stretch fibre to solve the problem. And in Australia, I found the TV program, Shark Tank.
I appeared on the first Australian episode and won the support of RedBalloon founder and entrepreneur Naomi Simson, who quickly helped me overcome traditional retailers’ reluctance to invest in the plus size market. Naomi encouraged me to branch out into other neglected areas – intimates.
The story’s not over yet. Hope you can join us for the next chapter.